Using SSID of free wi-fi for marketing

Very clever.  [via Techdirt: Coffee Shop Advertising Via Its Free WiFi ID]

… reader Jon, alerts us to a story of a cafe in Holland, called CoffeeCompany, who is constantly renaming its WiFi SSID name with gentle reminders to buy something. Among the names being rotated around:

OrderAnotherCoffeeAlready, BuyCoffeeForCuteGirlOverThere?, HaveYouTriedCoffeeCake?, BuyAnotherCupYouCheapskate, TodaysSpecialExpresso1.60Euro and BuyaLargeLatterGetBrownieForFree

It's a cute, and probably somewhat effective way to get the folks hanging out in the coffee shop to feel good about buying something at the shop though, the cheapskate claim might piss off some.

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