Ad: netjeff recommends
app for Android, for your shopping list needs.
(forwards brushing up their English)
Matsushita Electric is promoting a new Japanese PC targeted at the
Internet. Panasonic has developed a complete Japanese Web browser,
and to make the system "user-friendly", licensed the cartoon
character "Woody Woodpecker" as the "Internet guide." Panasonic
eventually planned on a world version of the product.
A huge marketing campaign was to have introduced the product in
Japan last week. The day before the ads were to be released,
Panasonic suddenly pulled back and delayed the product launch
The reason? The ads featured the slogan:
"Touch Woody - The Internet Pecker."
An American staff member at the internal product launch explained
to the stunned and embarrassed Japanese what "touch woody" and
"pecker" meant in American slang.
-From EE Times, October 8, 1996