{"id":554,"date":"2008-12-02T10:01:47","date_gmt":"2008-12-02T17:01:47","guid":{"rendered":"http:\/\/www.netjeff.com\/wp\/?p=554"},"modified":"2009-11-23T00:58:41","modified_gmt":"2009-11-23T07:58:41","slug":"animated-banner-ads-cause-global-warming","status":"publish","type":"post","link":"https:\/\/www.netjeff.com\/wp\/?p=554","title":{"rendered":"Animated banner ads cause global warming?"},"content":{"rendered":"<p>If you need another reason to hate annoying animated banner ads, a paper published on Monday shows that that the worst sites require your computer to <strong><a href=\"http:\/\/www.sectheory.com\/browser-power-consumption.htm\">use an additional 11 watts of power<\/a><\/strong> handling the animated ads.\u00a0 So these banner ads contribute to global warming!<\/p>\n<p>The study was not exactly rigorous, but the animated banner ads, based on technologies like Flash, clearly use an additional amount of power.<\/p>\n<p>The study went on to try popular ad-blocking technologies like <a href=\"http:\/\/adblockplus.org\/en\/\">Adblock Plus <\/a>and <a href=\"http:\/\/noscript.net\/\">NoScript<\/a>, and found that these reduced the power consumption to the same level as if the ads didn't exist.\u00a0 Scare-mongering advertisers claim <a title=\"Browser makers warned against ad-blocking [zdnet.com.au] (23 June 2005)\" href=\"http:\/\/www.zdnet.com.au\/news\/software\/soa\/Browser-makers-warned-against-ad-blocking\/0,130061733,139198608,00.htm\">ad-blocking will will cause the Internet to fail<\/a>.\u00a0 But now you can reply that you're using ad-blocking to save the planet.<\/p>\n<p><em>[via <a href=\"http:\/\/www.theregister.co.uk\/2008\/12\/02\/green_browsing_study\/\">The Register<\/a>]<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>If you need another reason to hate annoying animated banner ads, a paper published on Monday shows that that the worst sites require your computer to use an additional 11 watts of power handling the animated ads.\u00a0 So these banner ads contribute to global warming! <a class=\"more-link\" href=\"https:\/\/www.netjeff.com\/wp\/?p=554\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-554","post","type-post","status-publish","format-standard","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/554","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=554"}],"version-history":[{"count":3,"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/554\/revisions"}],"predecessor-version":[{"id":723,"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/554\/revisions\/723"}],"wp:attachment":[{"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=554"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=554"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=554"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}