{"id":181,"date":"2001-04-23T12:47:00","date_gmt":"2001-04-23T20:47:00","guid":{"rendered":"http:\/\/www.netjeff.com\/wp\/?p=181"},"modified":"2007-12-30T23:40:22","modified_gmt":"2007-12-31T07:40:22","slug":"how-technology-slips-into-the-background","status":"publish","type":"post","link":"https:\/\/www.netjeff.com\/wp\/?p=181","title":{"rendered":"How technology slips into the background"},"content":{"rendered":"<p> Don Lyle made this observation in the <a href=\"http:\/\/www.compaq.com\/rcfoc\/20010326.html#_Toc509819395\">26 March 2001 issue<\/a> of the Rapidly Changing Face of Computing:<\/p>\n<blockquote><p>The instruction book that comes with a watch doesn't contain a single paragraph about how to tell time &#8212; just instructions on how to figure out all of the ancillary bells and whistles that \"designers\" have crammed into the shell&#8230;<\/p><\/blockquote>\n<p>Well, that got Mick O'Malley thinking in the <a href=\"http:\/\/www.compaq.com\/rcfoc\/20010423.html#_Toc512230213\">23 April 2001 issue<\/a>:<\/p>\n<blockquote><p>I think it's an incredibly clear example of how technology disappears. Here we have an instance where the primary function of a device is so intuitive, so expected, so assumed-as-a-self-evident-truth, that it is completely ignored in the entire sale, packaging and distribution process. Amazing! The primary function is simply built in as a foundation on which to build other functionality.<\/p>\n<p>You can just picture the marketing execs sitting around a whiteboard saying \"ok, so we need to tell the time, good, now where do we go from there &#8230;. we've got the basic reason for having this type of device, now let<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Don Lyle made this observation in the 26 March 2001 issue of the Rapidly Changing Face of Computing: The instruction book that comes with a watch doesn't contain a single paragraph about how to tell time &#8212; just instructions on how to figure out all <a class=\"more-link\" href=\"https:\/\/www.netjeff.com\/wp\/?p=181\">Read More &#8230;<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-181","post","type-post","status-publish","format-standard","hentry","category-tech"],"_links":{"self":[{"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/181","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=181"}],"version-history":[{"count":0,"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=\/wp\/v2\/posts\/181\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=181"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=181"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.netjeff.com\/wp\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=181"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}