Eli Pariser: Beware online "filter bubbles"

Google, Facebook, and others are trying to be helpful, and show content that is customized just for you. But this can trap you in a "filter bubble". Information used to be filtered by mass-media gatekeepers like newspapers & television, and was also filtered by where you lived. Is the automatic personalization and customization by Google, Facebook, and others any better than the old filtering?

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