(from ZDNet)
Love Dell's Steven commercials? You're not alone. The ads, which feature a young man named Steven spreading the word about how cool Dell PCs are, have been extremely popular. In fact, the campaign has been so popular that Dell is launching a line of apparel sporting Steven's favorite line: "Dude, you're getting a Dell!" The "Dude Gear" accessories include T-shirts, caps, notebook backpacks, and CD cases. Dell hopes the apparel will build on the success of the Steven ads in making the Dell brand even more recognizable to consumers.